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Special Guest Speaker, Day One
Founder, Yes VC
Join the International Trademark Association (INTA) in New York on March 19 and 20 for the 2018 Brands and Innovation conference, where leading business and legal experts will discuss the impact of innovation on brands and provide practical tips that will help attendees successfully navigate and harness new innovations to benefit products, services, brands, consumers and their own day-to-day jobs.
Sessions include these and other hot topics:
• The Alphabet of Innovation: Sharpen your lexicon with this interactive session—from AI (artificial intelligence) and AR (augmented reality) to VR (virtual reality) and those places in between.
• What Every Brand Lawyer Needs to Know: Unlock innovation’s value with a tool-kit of the right questions to ask, pitfalls to avoid, and strategies to consider when helping businesses leverage their IP rights.
• Innovation and Brand Value: Discover how experts use trademark portfolios as indicators of innovation value, the tools used to measure and track consumer patterns, and how to communicate this value to the C-suite and the “street.”
• The Evolution of Brands: How Innovation Is Changing the Retail Landscape: Learn how retailers are keeping up with consumer demands by relying on big data, AR, and more. Leading experts share how to counsel clients through this changing landscape and ensure effective IP protection and enforcement efforts.
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