The last 10 years have seen tremendous change across the world—from the internet creating a forum for global conversations and proliferation of information, to smart TVs, smart-er cars, talking appliances, virtual assistants, and more. These changes influence every aspect of our lives—the way we work, play, and interact with each other—and have had a profound effect on consumer expectations and norms.
Join the International Trademark Association (INTA) in New York on March 19 and 20 for the 2018 Brands and Innovation conference, where leading business and legal experts will discuss the impact of innovation on brands and provide practical tips that will help attendees successfully navigate and harness new innovations to benefit products, services, brands, consumers and their own day-to-day jobs.
Sessions include these and other hot topics:
• The Alphabet of Innovation: Sharpen your lexicon with this interactive session—from AI (artificial intelligence) and AR (augmented reality) to VR (virtual reality) and those places in between.
• What Every Brand Lawyer Needs to Know: Unlock innovation’s value with a tool-kit of the right questions to ask, pitfalls to avoid, and strategies to consider when helping businesses leverage their IP rights.
• Innovation and Brand Value: Discover how experts use trademark portfolios as indicators of innovation value, the tools used to measure and track consumer patterns, and how to communicate this value to the C-suite and the “street.”
• The Evolution of Brands: How Innovation Is Changing the Retail Landscape: Learn how retailers are keeping up with consumer demands by relying on big data, AR, and more. Leading experts share how to counsel clients through this changing landscape and ensure effective IP protection and enforcement efforts.
View the program here.
We would like to thank our project team for their efforts in creating this special conference.
Monique Joe, NBCUniversal Media, LLC (United States)
Diane Lau, Facebook, Inc. (United States)
Elisabeth Bradley, Bristol-Myers Squibb Company (United States)
Paul Brown, UL LLC (United States)
Elena Grimme, Microsoft Corporation (United States)
Paul Jordan, Bristows (United Kingdom)
Kathleen McCarthy, King & Spalding LLP (United States)
Conny Schmitt, Grunecker (Germany)
Claudia Schulz, BM&A – Barbosa, Mussnich & Aragao (Brazil)
Carin Diep-Dixon, International Trademark Association (United States)
Dionne Downs, International Trademark Association (United States)
Dolores Moro, International Trademark Association (United States)
Victoria Nightingale, International Trademark Association (United States)
Ken King, International Trademark Association (United States)
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